Yahoo Blueprint

About Yahoo Blueprint

Yahoo Blueprint is an artificial intelligence (AI) engine designed to optimize advertising campaigns. It is powered by the Yahoo Demand Side Platform (DSP), employing advanced AI and vast data reserves to guide the performance of the platform. This engine draws on 20+ years of AI innovation and consent-based data from a large number of global users. The models powered by Blueprint deliver transparent solutions designed to help advertisers achieve their goals while also simplifying workflows. Blueprint is perpetually active, optimizing the entire life-cycle of a campaign, from accurate forecasting to creative optimization. It provides data-driven insights and automates processes, granting users control when required. To help reduce campaign complexity and save effort and time, it provides data-driven guidance and streamlines workflows. Blueprint also enables smarter ad buying, which ensures the purchase of valuable impressions at opportune moments. Beyond this, it enhances optimization to achieve superior outcomes, while also maintaining high levels of control and transparency. The capabilities of Yahoo Blueprint have expanded through a new phase of development, taking the form of Yahoo Blueprint Performance. It delivers enhanced AI models and advanced AI-powered features which further boost efficiency and optimize performance while keeping transparency intact.