Whatagraph IQ

About Whatagraph IQ

Whatagraph IQ is an AI-powered tool designed to streamline and enhance reporting for marketing data. By handling the complete report creation process, this tool allows users to focus on insightful, data-driven decisions rather than spending time on report layouts or troubleshooting filters. As part of its functionality, Whatagraph IQ includes features that allow for the fast customization of reports in response to user demands. Details, such as specific charts or tabs, can be added on the fly, depending on the user's requirements. In addition, Whatagraph IQ takes on tasks such as branding and summarising reports. Users can upload an image and allow the tool to generate a report theme that matches, and can fine-tune elements such as fonts, colors, and icons. The tool also includes an IQ Summary feature which generates written performance insights based on the user's data, eliminating the need for manual report summaries. Whatagraph IQ also incorporates an IQ Chat feature, where users can seek quick insights or breakdowns directly within their report. An upgraded version of the tool, Whatagraph IQ+, offers added features including stakeholder interaction through shared report links, user-guided personalization of summaries, and automated updates of AI summaries in line with date range shifts.