Microsoft Clarity

About Microsoft Clarity

Microsoft Clarity is a user behavior analytics tool designed to help users understand how visitors interact with their website or app. The tool provides session replays, allowing users to watch real users on their website to identify where they get stuck and analyze the key moments from every user journey. Clarity also offers heatmap features to visualize what grabs the attention of users on the website, showing where they click, scroll, and drop off. AI-powered summaries are provided to highlight behavior trends across the page and identify what did or didn't work for improvement opportunities. There's also an AI chat functionality that can turn user queries into instantaneous, data-supported responses. To enhance the shopping experience on the website, Clarity includes 'Brand agents', an AI assistant that personalizes shopper interactions based on real-time behavioral signals. Moreover, Clarity is designed to be GDPR & CCPA ready, building trust with users about their data safety.